Freelance copywriter and content strategist

I help brands shape their voices, amplify their messages and connect with their audiences. Over the past 15 years, I’ve brought this expertise to in-house teams, agencies and freelance projects alike.

I know how to uncover your authentic brand values, craft compelling content plans and write copy that engages and converts.

If you need support with brand guidelines, website development, strategic copywriting, content or ghostwriting for blogs and social channels, let’s connect.

Services

    • Understanding your audiences and exactly how to speak to them.

    • Defining language and naming for a distinct identity.

    • Clear, actionable guidelines for using the right language correctly and consistently.

    • Turning foundational messaging into ongoing content plans.

    • Multi-level messaging frameworks that keep goals on track.

    • Converting strategic messaging pillars into highly engaging, relevant content.

    • Uncovering unique angles through targeted internal interviews.

    • Repurposing content where possible to extend the life and reach of every piece.

    • Building a long-term, sustainable, SEO-informed content roadmap.

    • Clear, engaging page copy designed with a user-first, SEO-informed mindset.

    • Speaking directly to your audience’s challenges with empathy and authority.

    • Content written from a well-researched, informed and educated perspective.

    • Keeping copy short, snappy and focused on immediate utility.

    • Consistent brand voice across channels while respecting platform nuances.

    • Leveraging platform-specific insights to boost organic reach and engagement.

    • Exploring opportunities for repurposing to keep the drumbeat going.

    • SEO-driven, engaging stories that work for both humans and Google.

    • Translating subject matter expert (SME) interviews into digestible copy.

    • Structuring pages to increase dwell time and encourage deeper exploration.

    • Identifying exactly what your customers are asking and why they are searching.

    • High-visibility keyword recommendations and optimisations.

    • Pinpointing high-value opportunities where competitors are under-serving the market.

    • Ongoing optimisation to utilise quick wins and future proof for Google and AI search.

    • Drawing on 5+ years of hands-on PR experience to help support media presence.

    • High-impact press releases, briefing documents and official responses.

    • Strategic, action-oriented email marketing copy that drives conversions.

    • Compelling customer presentations that translate complex value into clear benefits.

    • Authoritative white papers and brochures that build trust and generate leads.

    • Video scripting and short-form OOH copy.

    • Authentic articles written on behalf of your internal specialists.

    • Executive thought leadership pieces.

    • Longer-form LinkedIn posts and articles that leverage the power of personal profiles.

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